Author: Hasibe Pektaş

New marketing opportunities in 2020

The use of social media channels such as facebook, twitter, instagram, and youtube with users of all ages has an important place for marketers. Now the marketing world has pursued the change in 2020 in order to gain more access to marketing opportunities and social media strategies, and rightly discussed the growing importance of social media platforms. While the rate of speaking new trends was 0.01 in 2019, this rate was 0.27% for 2020.

Determine your marketing strategy according to the Y and Z generations

In 2021, mobile search ad spending is expected to exceed desktop advertising spending for the first time in the U.S.

Social media ads Click-Through Rates (CTR) fell from 2.6% in 2018 to 1.9% in 2019.

In Europe, 31% of young people between the ages of 15 and 24 rely on social media.

84% of the generation Y, who was born between 1980 and 2000 and called the generation Y, says that they do not trust traditional
advertisements. It seems that brands will need new disruptive technologies to shake the marketing strategies of this generation,
which has a significant spending power.

In 2020, the generation Z, called “digital children”, whose brands are expected to be the world’s largest consumer group, seems to
be challenging in terms of advertising methods. This age group, born and growing in technology, is waiting to reach the information
they want immediately. Generation Y and generation Z tech-savvy generations demand innovation, creativity, personalization, a
specific brand purpose and transparency. In 2020, if you want to find new customers and new marketing methods, you have to
think about what these generations want and determine their expectations. It looks like you have to find out which channels they
use and follow closely and invest in new technologies.

Adapt and use the developing technology

Augmented Reality (AR) and Virtual Reality (VR) will mark 2020. In 2019,
conversations about Augmented Reality (AR) and Virtual Reality (VR)
increased significantly compared to the previous year. In 2020, it will be the
year for marketers to integrate these two technologies into their channels.

Big brands like Coca Cola have already started this technology transformation. For example, the Japanese Airlines company provides its
customers with a journey experience like inspecting clothes before flight. It’s time to invest in technology. If there is a problem in the purchasing process, be sure to consider how you can use these technologies!

Let users produce content, not you

Invest in user-generated content, content created by the user in 2020 will be
effective. Because if we say 90% of purchasing decisions are managed by
content created by users! People no longer like the content produced by
celebrities, but the original content produced by someone like them.

These content created by cost-effective users now make up 6.9 times the
interaction based on the content created by brand marketing units.

Generation Y not only buys a product, but also purchases the experience it
provides. The best example of this is Starbucks. People actually buy not only
coffee, but also a lifestyle. Discuss not only selling products but also
presenting an idea you will create!

Care about Artificial Intelligence

A report published in 2017 states that 800 million people are afraid of automation because they will face unemployment. However, this trend
reversed in 2019, as IBM CEO Ginni Rometty stated, “I expect AI to change things between the next 5 and 10 years ” people are now talking about artificial intelligence and evaluating where and how they can use it. It is an imperative for marketers to listen to and adapt to this change. Marketers will be able to follow their brand more easily with visual analysis using artificial intelligence in a new time when visuality will gain importance instead of text. Campaigns produced using artificial intelligence have already started to be produced by creative advertising agencies.

Stop fearing artificial intelligence in 2020 and evaluate how you can incorporate into your marketing strategy!

Kaynak: https://www.talkwalker.com/


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