Author: Begüm Pektaş

Social media usage statistics for your 2020 marketing strategy

Since 2004, the use of social media continues to grow with users of all ages and all ages.Social media not only touches our lives but sometimes causes us to change our way of life. With the development of technology and increasing use of mobile phones, it has built its social platforms network. Social media networks are valued not only for entertainment or personal sharing, but also as an important source of news and information, as well as one of the most effective marketing tools for companies. Social media offers unique options for brands to interact with their customers.

Now the point companies need to ask themselves and decide is to use social media, but how should they use which? What should be the share of social media communication in your 2020 marketing strategy plan? The answer depends entirely on the demographic structure and trends of the target audience of your products or services, but in any case social media channels should have more or less a place in brand communication. Each social media tool has its own unique audience, you can choose a channel that suits you best, and you can achieve a successful graphic by sharing your content on the most suitable days and times in line with an effective marketing strategy.

There are 3.2 billion social media users worldwide

Social media usage continues to increase rapidly worldwide. One of the reasons for this increase is that mobile facilities are constantly improving for users, making it easy to access social media. According to statistics, there are 3.2 billion social media users worldwide, that is approximately 42% of the current population (Emarsys, 2019).

Facebook is the most popular social media platform with over 2.32 billion monthly active users.

Facebook shapes the social media environment and is constantly evolving to meet user needs. With over 2.32 billion monthly active users, Facebook remains the most used social media platform. By active users, we mean those who have logged into Facebook for the last 30 days.

Generation difference affects daily use

Social media use differs according to generations. 90.4% of Generation Y, 77.5% of Generation X and 48.2% of the generation named “Baby Boomers” born between 1946-1964 are active social media users (Emarketer, 2019).

Generation Y continues to be the generation that uses social media the most and has the widest access to smartphones. On the other hand, the X generation tablet usage rate is higher. Finally, “Baby Boomers” fills the gap with technology and becomes social media platforms. It is important to know which generation uses social media and how much, in order to help you determine which platform might be most useful.

How long do users spend on Social Media?

We are all slowly becoming social media addicts. While waiting for the bus, we walk around on Facebook, post the photo of the best meal we have on Instagram, tweet a news, that is, social media has become a part of our daily life. According to research, the average time spent per person in social networks and messaging is 2 hours 22 minutes (Globalwebindex, 2018). This period means countless opportunities for businesses that want to reach their customers through social media marketing.

Social media marketing is accepted by 73% of marketers

The use of social media channels is becoming more and more important for brands. 73% of marketers believe that their work through social media marketing is “a little effective” or “very effective” (Buffer, 2019). Brands are making every effort to share social media content or advertisements in line with their marketing strategies. Social media provides interaction and brand loyalty with brands’ low-cost target audience.

54% of social browsers use social media to research products or services

54% of social browsers use social media to research products (GlobalWebIndex, 2018). More buyers join social media networks, seeking comments and suggestions about the product or service. The secret is to find out which social media platform your target audience uses the most and how to get the most out of it.

Social Browsers are Internet users aged 16-64 who say they are browsing social media to make use of leisure time and are logged into Facebook, Twitter and Instagram to see just what’s happening without any sharing.

71% of consumers who are satisfied on social media recommend the brand

At this point, the use of social media tools in marketing communication is very important for your business. Your business priority is to provide the best possible customer experience or service. For this, you need to manage social media channels well and keep in touch with your target audience, so it is important to answer their questions as soon as possible. 71% of consumers who had a positive experience with a brand in social media stated that they would recommend the brand to their friends and families (Lyfemarketing, 2018).

Influencer’s Effect on Building Brand Trust 49%

“Influencer Marketing”, or Impressive Marketing, in other words, social media marketing using internet celebrities is becoming more and more common today. 49% of consumers claim that they depend on the advice of those they believe and trust in social media to report purchasing decisions (Fourcommunications, 2018). In other words, if consumers trust the suggestion of someone they trust and believe in, they are more likely to purchase the product.This is a rate that should be evaluated in terms of brands’ thinking and evaluating influencer marketing. 

Influencer is tried on people who have a high number of followers and popularity in social media channels and influences its followers, and Influencer Marketing or Impressive Marketing is the way to influence the product promotion or purchase decision through these people.

500 million Instagram stories are uploaded daily worldwide

In terms of interaction, research says Instagram comes first. The number of daily active Instagram Story users, which rose from 150 million in January 2017 to 500 million in January 2019, is an indication of how Instagram Stories have turned into a huge opportunity for your brand (Statista, 2019). Stories made a big change on Instagram. Remember that there are many options you can do to make your creative content unique and use Instagram and add questions, polls and fun stickers or music to make your Instagram stories more engaging.

91% of social media users access on mobile

The demand for mobile-friendly content on social media is growing rapidly. 91% of social media users access social channels from mobile devices. Similarly, almost 80% of the total time spent on social media sites occurs on mobile platforms (Lyfemarketing, 2018). Smart phones and social media are developing in parallel, and your brand should follow these developments closely and adapt. To be accessible everywhere, you should make sure that your website is mobile-friendly interface and your content is optimized for mobile devices.

As can be seen from social media marketing statistics, each social media platform is unique and is aimed at different ages and different purposes. What you need to decide is which social media tools your target audience uses and how your content should be accordingly, how often you should use it.


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